The goal here is most likely to grow the number of active users in the subscription, while further promoting the platform by means of virality.
The reason Microsoft is piloting this in two markets is to see how the plan affects user behavior. Since this is only a test phase right now, there's a chance the final price could change. This essentially makes it the cheapest way to get a deal on Xbox Game Pass Ultimate, if indeed this ends up being the final price. If you split the cost between all five licenses, you're essentially getting Xbox Game Pass Ultimate for $5 per month instead of $15 per month. Right now, Xbox Game Pass Family Plan is powered by Xbox Game Pass Ultimate, which costs $14.99 for a single license.
This gives you a total of five users on a single plan, within the same country. is around $24.99, which puts it roughly in line with the EU market test. Our reporting earlier this year also stated that the tentative price for the U.S. The cost of an Xbox Game Pass Family Plan is 21.99 Euros per month during the ongoing tests throughout Ireland. (Image credit: Matt Brown | Windows Central)
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